econ.text, branding and web design

econ.text is an online newspaper that aims to differentiate itself through a fresh approach, both in content and identity.For the logo, the challenge was to find a form that expresses in the same time the website subject, the economy today, and the project idea, new perspectives in current economic issues, open ideas in the economy.The interface combines the style of articles and illustrations from classic New York newspapers with the clean and simple and optimistic type from the identity.The result: a pleasant geometric and an easy to “skim” digital newspaper.