Branding Carpathian Systems

Carpathian Systems is a Swiss company that develops and implements management software for SME.
The idea of Carpathian Systems identity starts with two key company info: the country of origin and the activity area. The symbol of Switzerland flag wraps with the geometrical zoom in and both are completed by the freshly, yet contemporary typeface giving the identity new meanings.
Therefore, behind the clean and modern aesthetic of Carpathian Systems stays the famous Swiss attention and carefulness.

The communication concept used in company presentation brochure and website says crystal clear: the way from business idea to success is marked by Carpathian Systems.
Visual, this idea is suggested using graphic intervention photography: drawing sketches on black and white pictures with small and medium businesses. The wire between the identity and the graphic is the drawing color, the same used in the logo.

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www.carpathian-systems.com