Branding Loop
Loop is a brand built from scratch as a proposal in Inspired Competition 2009, graphic design section.Loop won the first prize.Who is Loop?
(strategy line) Loop is a new Romanian low cost airline company that knows how much you hate the delays.
Why Loop?
(choosing the name) Loop is friendly. Is easy to remember. Suggestive for the chosen strategy. Loop is the precisely repeated move, without delays and without problems. Is like a perpetuum mobile.
How does Loop Airlines look? How does it feel?
The identity sustains the idea of a continual move. Ergo, the main symbol of the logo is the infinite symbol. The type, rounded and bolded, together with the joyful color makes Loop feel very friendly and accessible.
The identity went in the POSM materials, inspiring an organized flow of the info, a courageous airplane branding and a recognizable check-in.